An open letter to job and marketing companies

| March 12, 2011 | 2 Comments

Dear Job and Marketing Companies:

I live in a very small town of–let’s say–around 4,000 people. It’s the kind of place where you know what your neighbor had for dinner and you hear through the grapevine who got in trouble at school. That’s why you lose all credibility when you send me emails with subject lines like,

Make your resume stand out in [Small Town USA]!

(Trust me, everyone already knows it…and my Social Security Number…and what I bought at the grocery store last Tuesday.)

or

We found new jobs for you in [Small Town USA]!

(I don’t think so. Last time I checked, neither the Dairy Queen nor Dollar Store were hiring.)

My point to all of you is this: You may want to reconsider your auto-fill subject lines so that they are applicable to all because, honestly, a subject line that says, “Look who’s hiring in NULL, NULL” means nothing…to anyone…especially not someone living in a 4,000-person town.

Love,

Jackie

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Jacqueline Wilson (WritRams) is your flight attendant for this portion of your travels. Please make sure your tray tables are stored and your seats are in the full upright position. Learn how to get me as your personal "flight attendant" or more about how to make money on your blog just like I do.

Comments (2)

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  1. Cate says:

    It’s almost like they are the unmarketing company.

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